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Monday, March 12, 2007

Daymond John, Owner of Fubu releases new book



Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle


Daymond John, founder and CEO of pioneering urban clothing line FUBU is releasing a new book titled Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle. The book details John's personal rise to the top of the fashion world behind the FUBU brand and what it takes to make it in the corporate world. O.J. Simpson, who is currently grabbing headlines as excerpts from his fictional confession If I Did It hit the press, is also chronicled in John's book. In an excerpt published in the New York Post, John recounts a bizarre incident in which Simpson crashed a video shoot. "Karrine Steffans was on the set dancing up a storm, and Ludacris had a chain with handcuffs on them, and O.J. started really getting into it, rubbing up against Karrine, putting the handcuff necklace on, really mugging it up for our cameras. He started talking about how he knew handcuffs really well. Wow! O.J. in our video with Karrine shaking her booty on him! What a sight!" Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle hits stores March
Be sure to check it out!!


source: allhiphop.com

1 comment:

true supermodel said...

What ever happend to FUBU?