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Monday, July 2, 2007

Cassie as new face of Sean John

Hip Hop Mogul SEAN "'DIDDY' COMBS has dismissed speculation he has dropped R&B singer CASSIE from his Bad Boy record label. In fact, the Hip Hop clothing and accessory designer has slated the hit R&B singer to be the face for his new Sean John women's lines. Combs was recently forced to deny reports she had been released from her contract with Bad Boy Records following poor sales of her debut album, and insists she is here to stay with her new appointment. He tells MTV, "She's just been announced as the face of Sean John Women," in a brief statement, acknowledging her position in future plans beyond music. "She's perfect," said Combs. Combs will launch the female version of his popular Sean John clothing range in September (07) along with the Unforgivable fragrance for Women.
Sean Diddy Combs, founder of Sean John, has undisputedly become the most acknowledged Hip Hop clothing designer around the world. The Harlem-born music mogul and businessman took his brand to new heights by becoming a part of 'black history' and American History. The Sean John clothing boutique on Fifth Avenue was the first Black owned business opened on the popular fashion shopping strip of New York City's Midtown. Diddy later became the first American of African descent to win a FiFi fragrance award for his Unforgivable men's fragrance. Unforgivable by Sean John has been so popular with men that is made a rift in the cologne and perfume worlds. Unforgivable was the first men's fragrance to top all women's perfume sales.

Source: Urban Fashion News -

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