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Wednesday, May 16, 2007

Beyonce gets perfume deal with Giorgio Armani

Beyoncé Knowles is set to be the face - and voice - of Giorgio Armani's new perfume, Emporio Armani Diamonds. The 'Dreamgirls' star will lend her looks and vocal talents to a TV advertising campaign, after being handpicked by the revered Italian designer. A source told the New York Post newspaper: "They have known each other for seven years, and Armani feels Beyoncé represents the glamour and glitz of the fragrance." The 25-year-old beauty will reportedly sing "an old American song" in the commercials. This is Beyonce's second fragrance deal according to archived news found on On the fashion site, Beyonce's House of Dereon clothing page, linked news articles reveal the pop and R&B singer formerly signed a deal with Tommy Hilfiger. The 'Crazy In Love' Singer inked and launched a "True Star Gold" fragrance deal with Hilfiger in 2004.
The world-kwown sexy symbol and mega-star has also featured in advertising campaigns for L'Oreal, Pepsi and McDonalds.
Emporio Armani Diamonds is set to hit shelves in September. Further information on the new scent by Beyonce and Giogio Armani will be listed on

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