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Monday, February 5, 2007

Social Retailing - The next new thing in Fashion??

According to PR Couture - one of my favorite PR websites geared towards those in the Fashion PR Industry, Social Retailing is the next new thing in Fashion. For those of you who are oblivious to social retailing check out the story below:

"Social Networking, Social Bookmarking, Social Shopping, and now, Social Retailing. This latest shopping technology fascinates the academic me, worries the fashion individualist who wants girls to find their own style, all while my inner tween goes “squee!” global interactive agency,
IconNicholson, paired up with fashion designer Nanette Lepore at the National Retail Federation conference in New York City, to debut this new technology. Aimed at today’s “digi-savvy” young adult audience, social retailing is an interactive three-way mirror that allows shoppers to send photos or videos to friends via MySpace, email, IM, or cell phone to get instant votes from friends, which are then made visible on the mirror itself. If friends aren’t available for a virtual fashion consultation, teens can check to see what other teens have purchased. Not available in your size/color? Kiosks allow shoppers to check inventory, view alternates, and easily check out using mom or dad’s handy MasterCard. Orders can even be delivered."

Please go to to check out the story and download the press release.

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