Tuesday, February 20, 2007
Pink Diamond Spotlight: Dove Campaign For Real Beauty
Women strongly agree that “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve.” More than two-thirds of women globally expressed this viewpoint in a recent worldwide study. Sadly, the impact is that only 13% of women are very satisfied with their body weight and shape, only 2% of women around the world considers themselves beautiful, and more than half of women say their bodies disgust them.
Inspired by these findings, Dove®, the global beauty brand, launched a national advertising campaign starring real women with real bodies and real curves. The campaign is intended to make more women feel beautiful everyday – celebrating diversity and real women by challenging today’s stereotypical view of beauty.
The Dove Campaign for Real Beauty is a global effort is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. Employing various communication vehicles — advertising, www.campaignforealbeauty.com, interactive billboards, panel discussions, and a Self-Esteem Fund — the campaign invites women to join in the discussion about beauty and share their views of it with women around the world. The Campaign for Real Beauty supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.
If you can - I would like for everyone that has a strong interest in promoting positive self body image to get involved with the campaign for real beauty. It is our responsibility to make sure that we make one another feel beautiful every day and break down these negative stereotypes of body image. Please read for more information: www.campaignforrealbeauty.com
1 The Real Truth About Beauty, 2004 commissioned by Dove
3 Dove Internal Study, 2002
4 AC Nielson (2004)