Target Debuts Organic Skin Care Line from Asian & African American Remedies

( BLACK PR WIRE) MINNEAPOLIS (June 18, 2008) – Target (NYSE:TGT) unveiled today a new line of certified natural and organic skin care products developed exclusively for multicultural skin types. SheaMoisture is a distinctive array of bath, body and skin care products developed to address diverse skin care needs – from dry and sensitive to normal.
“SheaMoisture is more than a new line of body and beauty items,” said Greg Cunningham, Target Corporation’s Director of Multicultural Marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”
SheaMoisture ingredients are derived from African and Asian remedies and include aloe vera, to soothe and soften skin; jojoba oil, a fast-absorbing skin hydrator, vitamin A, to help sun-damaged skin and prevent premature wrinkles, and vitamin E, a powerful, natural antioxidant, which helps improve circulation and diminishes skin irritations.
The new product line includes: SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub, and SheaMoisture 100% Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution exclusively for men experiencing ingrown hairs and razor bumps.
The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the popular Nubian Heritage line.
“Target continues to demonstrate an eagerness to provide innovative products of value to all of its guests,” said Richelieu Dennis, Sundial Brands founder and CEO. “This partnership represents our common values of dedication to multicultural communities and support for minority-owned businesses.”