Bella Roc - Upscale Rocawear line for women

Shawn Jay-Z Carter's Rocawear Clothing has a new sister line. The rap mogul has announced the launch of Bella Roc, a limited-edition women’s line with items ranging from $125 to $4,000 wholesale. The brand will include crystals and metallic gold stitching on jeans, and will eventually add on a full line of women's sportswear and outerwear. The Bella Roc brand's launch comes briefly after Rocawear's custom fit men's collection, which launched during 2006's New York Fashion Week. Jay-Z's Rocawear brand, which has been under scrutiny lately, still has never seen such demand for pricier products. The clothing company seems to be cruising to new heights with the combined leadership of CMO Jameel Spencer, eFashion Solutions, and PepperJam management. "Jay-Z wants to lock down the women's clothing market and very well may do so with this move if the line is up to par," said a brand analyst.

Bella Roc, will be a limited-edition clothing line targeting women in the 25- to 45-year-old range. Each Bella Roc garment will have expensive embellishments within the design. "Bella Roc will not be taking its styling cues from the more hip-hop influenced Rocawear, also owned by Jay-Z," reported Iconoclast Marketing newsletter. A specific launch date for the Bella Roc clothing brand has not been announced.

When available, photos and more information on the brand will be posted on-line at SoJones.com. A leading On-Line site for Urban & Hip-Hop fashion content for all ages, Bella Roc details found will be liberally posted in the fashion forum community's clothing section for women.